2026-07-20 ~ 2026-07-29
Hours: 10:00-18:00
Admission: Free
Venue: Busan BEXCO Exhibition Hall 1, 2B, 3
Address: 55, APEC-ro, Haeundae-gu, Busan (U-dong)
Region: Busan
Contact (Organizer): National Heritage Administration · 042-481-4833
Program
Program1. Past, Present, and Future of Heritage
- World Heritage & UNESCO Pavilion: Introducing the essence of 17 World Heritage sites and the value of Korean heritage
- World Heritage Archives: In collaboration with the National Archives of Korea, exhibiting physical and digital records that attest to history
- Busan Promotion Pavilion: Special exhibition on the history and culture of Busan, the host city of the 48th World Heritage Committee
2. Heritage Encountered Through Cutting-Edge Technology
- Media Art & Plaque Experience: Immersive exhibitions transcending time and space, and digital experiences with traditional plaques
- Visit Campaign & Eeojigyo: Promotion of national heritage tour courses and mobile education pavilion experiences
- Interactive Zone: Operation of participatory digital content that responds to visitor movements
3. National Heritage Network
- Local Government Promotion Pavilion: Regional heritage stories directly shared by cities across the country that possess World Heritage sites
- National Heritage Policy Pavilion: Sharing the future vision for the preservation and utilization of Korean heritage
4. Living Intangible Heritage
- Intangible Heritage Live: Viewing vivid traditional performances by inheritors and delicate craft demonstrations by artisans
5. Heritage in Daily Life
- Heritage Pop-up: Modernizing traditional patterns Sale of reinterpreted trendy souvenirs and merchandise
6. Family Participation Programs
- Royal Walk & Stamp Tour: Reenactment of the Joseon Royal Family and exhibition mission tour
- Cookie Run Special Experience: Special map experience exploring virtual world heritage with popular characters